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Game of Cones

 
 

Game of Cones

Creative Concept | Art Direction | Copy | Partner Outreach | Social Media Campaign

May-June 2013

Inspired by the HBO series beloved by many, I developed a Game of Cones social media campaign for Foursquare to promote the app and its ratings feature. I reached out to the top nine ice cream shops in both New York City and San Francisco and invited them to participate in a battle for the "Iron Cone." The ice cream "House" with the most check-ins within a given period of time would take home the glory AND, in NYC, win a day with HBO's official Iron Throne. 

Epic designs by Zack Davenport. 

Some nice press links: