Game of Cones
Creative Concept | Art Direction | Copy | Partner Outreach | Social Media Campaign
Inspired by the HBO series beloved by many, I developed a Game of Cones social media campaign for Foursquare to promote the app and its ratings feature. I reached out to the top nine ice cream shops in both New York City and San Francisco and invited them to participate in a battle for the "Iron Cone." The ice cream "House" with the most check-ins within a given period of time would take home the glory AND, in NYC, win a day with HBO's official Iron Throne.
Epic designs by Zack Davenport.
Some nice press links: